AMERICAN ROAD GROUP STORY
American Road Group was built on the foundation of brand loyalty, exceptional product selection, elevating the customer experience and embracing the Harley-Davidson lifestyle all while running sustainable dealerships and retail locations. The umbrella organizationconnects each of our unique, locally managed Harley-Davidson stores.
In 2000, Steve and Anne Deli purchased the Harley-Davidson dealership in Orlando, Florida. Over the past twenty plus years, they have taken that entity and built it into one of the most successful and sustaining family of Harley-Davidson businesses in the United States.
Their story did not begin there. Both Steve and Anne came into this venture with strong and iconic backgrounds in the motorcycle industry.
Steve Deli: In 1985, Steve Deli was the Managing Director at Dean Witter Reynolds in Chicago. He was asked by Harley-Davidson Motor Company, which was then at the brink of disaster, to refinance the company. He not only accomplished that but continued to grow in his contributions to the company. In 1986, he led the IPO which gave HDMC the firm financial foundation to grow and prosper. Steve is attributed in the book “Well Made in America” as having saved the corporation. He went on to build a finance company with HDMC as a minority investor to provide consumer financing for Harley-Davidson motorcycles. It’s hard to think of a time when motorcyclists were not welcome in banks and financing for a motorcycle was nearly non-existent. Steve led and grew that company for many years. This same company is known today as Harley-Davidson Financial Services. Following its sale to HDMC, Steve and his wife Anne Tynion Deli, took the leap into owning dealerships.
Anne Deli: Anne Deli was living her life in New York City, raising two small children when her Midwestern roots called her home. After having been hired by Harley-Davidson Motor Company as a consultant to help define brand development outside the United States, she was recruited by its then president to return to her native Milwaukee, Wisconsin. She became the Vice President of Global Brand Management and Marketing, making her the first woman VP at Harley-Davidson Motor Company. In this role, Anne was at the helm of the Harley-Davidson brand at a pivotal time in the 1990’s as sales were growing rapidly and expanding to a broader customer audience. Anne grew up with Harley-Davidson in her blood. She lived in Milwaukee next to Bill Harley, son of the founder of Harley-Davidson. Mr. Harley, whom Anne called “Shaggy Dog” because of his sideburns, frequently took her on rides in his side car through the neighborhood.
Today’s vision of American Road Group is to be the leading Harley-Davidson dealership group in the country, positioned to play a major role in the future success of Harley-Davidson through superior rider satisfaction, setting the bar in motorcycle sales, service, merchandise and most importantly, the customer experience.
American Road Group’s flagship dealerships: Orlando Harley-Davidson (Orlando, FL), Laconia Harley-Davidson (Meredith, NH and home of the longest running motorcycle rally in the country in Laconia Motorcycle Week) and Wildcat Harley-Davidson (London, KY) are each iconic, world renowned and among the most desirable motorcycle destinations in the world. Their merchandise stores at Walt Disney World, Key West and elsewhere proudly present Harley-Davidson merchandise in some of the most highly trafficked, accessible settings in the country.
American Road Group is made up of a leadership team and employee base committed to the Harley-Davidson brand providing every customer a superior and authentic customer experience that exceeds expectations and sets the bar for what a Harley-Davidson family should look and feel like.
Harley-Davidson is not just a motorcycle; its a lifestyle. American Road Group is proud to be your Harley-Davidson family.
